Spring2023 MGMT353 Business Innovation


  Professor Paulson's Home Page

This is a WSU laptop required course!

Course ID
Class Times
Virtual Classroom
T Th 12:30 to 1:50pm
Somsen 301

Office Hours
Pat Paulson
Somsen  303
on website

Syllabus Check periodically for updates
course files are at \\store\classes\20235000xxx\ReadOnly

Textbooks and Course Materials


  1. 21 Lessons for the 21st Century, 2018
    available at Amazon: https://www.amazon.com/Lessons-21st-Century-Yuval-Harari/dp/0525512179 
    ISBN-13: 978-0525512172
  2. The Four, Galloway, 2017
    available online at Amazon: https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google/dp/0735213658/
    ISBN-13: 978-0735213654
  3. Value Proposition Design by Osterwalder, Pigneur, 2014
    available online at Amazon: https://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050/
    ISBN-13: 978-1118968055
  4. Thank You for Being Late by Thomas L Friedman, 2016
    available online at: https://www.amazon.com/Thank-You-Being-Late-Accelerations/dp/0374273537/
    ISBN-13: 978-0374273538

Reference Materials

  1. LinkedIn Learning for 'Fostering Innovation'
  2. Earbuds with microphones-same as cell phone (for listening to training videos and participating in web conferences)
  3. Business Model Generation by Osterwalder, Pigneur, 2010
    available online at Amazon: https://www.amazon.com/Business-Model-Generation-Visionaries-Challengers/dp/0470876417/
  4. The Business Model Innovation Factory, Kaplan, Wiley, 2012
    Physical book: ISBN-13: 978-1118149560
  5. Drawing on the Right Side of the Brain, Edwards, Tarcher Perigree, 2012
    Physical book: ISBN-13: 978-1585429219


An investigation into current methodologies and practices using technological innovation to develop new businesses and to modify current organizations. An iterative approach to the combination of technical and human resources to provide value to customers will be used to analyze potential business models.

The major emphasis will be on the managerial and strategic aspects of innovation related to currently available technology. Projects will familiarize the students with using software for creating and maintaining a website; and for developing the feasability of various business models.


Class Meetings : This is an online asynchronous course.
The class recordings, if available, are intended for students to review class proceedings. If you miss a class meeting use the recordings to review the class. It is your responsibility to keep up with class. Office hours are not meant for individual lectures.

Class Participation You are required to log into the Zoom web conference during every class.
Class participation is useful to the student as a means of acquiring knowledge and subject matter clarification. Class participation is the active engagement in problem solving, questions and answers, taking part in analyses of business situations, and contribution of comments in class sessions.
Making use of the D2L "Question and Answer Forum" counts as class participation. Meaningful class participation, or lack thereof, affects your grade.


Professor Paulson supports and encourages diversity-it enriches our lives. If you find yourself in need of resources or support, please see me, or consider making use of the following resources:

Inclusive Excellence


Refer to the class syllabus. Students are expected to read the material listed in the "Work" column before class. Classwork will consist of discussing the material for the current chapter. Time will also be devoted to doing in class exercises, devising and presenting homework solutions, discussing how to use the appropriate software programs to solve homework and general business problems. Students will demonstrate how to solve problems to the class using Zoom web conferencing software.


Refer to the class syllabus. Students are expected to complete and submit by the D2L due date any assignments in the "Work" column. Assignments are retrieved from a GitHub repository, completed using Visual Studio or Dreamweaver, published to your personal class website, and then submitted to the professor's web database. Some assignments required uploading files to a D2L Assignment folder. Students are responsible for submitting their assignments on time, and to make sure the process was followed correctly.

Your Assignment website contains a button that produces a report of all web database submissions for this course.

Hand written, paper or emailed assignments do not look professional and are not acceptable. You will receive none of the possible points for these types of assignment submissions.

If you are having trouble with grammar, spelling or written communications, please seek assistance from the Writing Center.

Late assignments receive reduced credit. This is so I can grade assignments in a timely fashion.
A pattern of being late with assignments will result in the loss of at least a letter grade.


Project 1: Assignment Website

Project 2: Work on Buiness Innovation Research

Project 3: Fostering Innovation

Project 4: Internet of Things


Students will be assigned to one or more groups in this class.

One group will be composed of two or more students, to work on assignments (formative and summative) together.


The final consists of true/false, multiple choice and short answer questions. This exam will be open-book, open notes. Use of any instant messaging or email is not allowed. Students cannot share a book during the exam.  The exam contains one question per page, and you can view a question only one time-you cannot go back.

If you are having troubles with the class, do not hesitate to email me.

More information about the exam will be made available closer to examination time.

Additional exam time will not be given!

Exams cannot be made up.

You must be in the classroom to take the exam.

Please check the syllabus now and make sure that you are available on the exam date.

If you cannot make an exam you may want to consider dropping the class.


Assignments, based on all points
Project 2-Innovation Project
Project 3-Fostering Innovation


No extra credit assignments or make-up exams! This is done to be fair to those students who keep up with the material.

You can lose up to 10% of the points on any assignment, exam or project due to poor spelling and or grammar. Make use of the Writing Center.

You may receive an email with feedback for an assignment, or comments in the D2L gradebook.
If the email begins with a smiley emoticon    :-)    you received full credit for that assignment.
The email may contain an outline of the grading rubric.
The comment "NO SUBMISSION TO WEB DATABASE" means that you did not press the 'SUBMIT' button on your assignment page from while viewing it in a browser.
You are responsible for making sure the links to each assignment are correct, and that any screen shots and required materials are correctly completed.

I reserve the right to correct any grading errors.

Keep any graded work until the end of the course; recording errors may occur.

Grading is done right after it is due (usually Mondays at 7am) to provide prompt feedback.

At the end of the semester, you will have ONE opportunity to apply for re-grading of all late work.
See D2L Announcement for details.

Do not email the professor or teaching assistants about late assignments or grading of them.

All late submissions are penalized, regardless of completeness.
A maximum of 50% of the original points are available upon regrade.

If the late submission is not done properly, zero points are given for that assignment.
You have one chance to do it right.


A -  90% or greater

B -  80 to 89.9%

C - 70 to 79.9%

D - 60 to 69.9%

F -  less than 59.9%

 A borderline grade is defined as 89.9 to 89.99; 79.9 to 79.99; 69.9 to 69.99 or 59.9 to 59.99


  Professor Paulson's Home Page